Website Design

This is how we develop an effective strategy
for a website design project

Paragraph 2 Media | Design Process



Our first objective is to create a plan that will become a truly excellent website. We start the plan with a discussion and many questions about the purpose of your site. We will look at the persona of the likely visitors, the content, images, illustrations, and text you would like showcased and, ultimately, what you would like to achieve. Before we get started, we make sure we have everything we need to begin the project.




Our team will then begin the design process, establishing a hierarchy of importance for the data, elements, and content to make your site soar. We discuss and share ideas, yours, and ours and reach an agreement on a look and feel for your website. Our design team will then create the initial wireframe that helps both of us to answer some initial questions. Where should the text on the page be placed? Which images will work best to tell the story? How will our visitors interact with the content? It is is a very low fidelity sketch (usually black and white with stick figures) of the future site.




Design moves into overdrive and it all begins to make sense. Images, textures, fonts, and pictures that will tell your brand's story are identified. Colors are considered and chosen. Images and icons are selected. The copy is prepared, proofed, edited, and made ready to intrigue your customer. A high fidelity version of your website is created and a real sense of the flow and personality of the website begins to take shape. The visual cues that will make your website unique, functional, and ultimately profitable to your organization are locked in place.




We now have a recipe that will work to showcase your business and your brand. We go underground for a couple of weeks to create, develop, and bring your prototype to life. The finished designs are converted into the code that will become a wonderful, super functional website. We will build a WordPress website that will be easy to maintain. It will also work just as well on a phone as on your desktop. Basic Search Engine Optimization will be added so the prospects and customers for your business can easily find you. And of course, you can be sure it will be easy and intuitive to operate.




At this stage the site is made available on the development server to review and test. We test and re-test some more and give you and your team the opportunity to test drive it before it goes live. Finally, we put your new website through our multi-point pre-flight checklist. We train you and your team to manage the site. And…last but not least. WE LAUNCH, your site goes live. Your customers and potential customers get to see your new look and your business joins the cyberspace party.




The Results Are In. You get lots of visitors to your new website. They convert to paying customers, purchase products, sign up for your newsletters, join your subscription service and your business is off and running. It’s a home run. That beautiful, functional, and profitable website of yours is up and running.


Website Design / Redesign

We Love Design. We Hate The Price Haggling!

At the bottom of this page, we have included prices for some of our basic packages. It will give you a head start in figuring out your budget without the extra headaches. Of course, additional pages and options are available and we can provide a quote on whatever flavor of WordPress website you need.

We Guarantee Our Work
“We stand behind our work.” Once we have agree on a final design, if we fail to complete it as promised, and we can not revise it to your satisfaction, you won’t owe us a cent.
Design That You Will Love

We will design a professional looking website that not only looks good, but most importantly works as a marketing tool for your business. Basic SEO tools are included that make it easier for customers and search engines to find you.

Fast, Secure and Reliable Site Design

We include offsite backups, security scans and uptime monitoring with all of our Basic Business and eCommerce site packages. It can be added as an option to the Standard website.

Mobile Responsive Layout

Your website will look great whether it’s being viewed on a desktop computer, tablet or cell phone. It will be optimized to show at it’s very best.

Search Engine Optimized (SEO)

We will install a top rated WordPress SEO tool to improve the visibility and findability of the sites we create. Additionally, we optimize the Basic Business and eCommerce web design packages with keyword rich title tags, URL’s, image alt tags and meta descriptions.