WEBSITE CREATIVE BRIEF

Date
Date Format: MM slash DD slash YYYY
Business or Organization Name*
Business is organized as (select one)
- Sole Proprietorship
- Limited Liability Company (LLC)
- Corporation (C or S)
Business registered website URL (domain address)
If you DO NOT have a domain address, indicate DESIRED domain name.
Hosting Provider (if website is already active)
Business/Organization Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Contact*
Who should we call after reviewing the submitted brief?
First Last
Contact Phone Number*
Who are the decision makers for this project?
What is the budget for this project?
- $500-$1,500
- $1,501-$5,000
- $5,000+
- I AM NOT SURE!
What is the timeline to start development and launch the site?

Tell us about your industry (What does your company do? What kind of products or services do you offer? Who are your competitors?)
Tell us about your customers (who are they, what are their interests, why do they(or will they) buy from you?
What is the main reason that you need new website and how would you define it as a successful project?
What are the performance goals of the website (generate leads, improve branding, increase traffic, eCommerce sales etc.?
Please list the domain (URL) addresses of at least two existing websites that show the style/tastes desired for the new site.
Describe the look and feel of your new website, the impression you want to give, and any brand and style guidelines (colors, type, etc.) that need to be met. Values that it should communicate (masculine vs feminine, traditional vs contemporary, professional vs personal, serious vs friendly etc.)

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