Project Case Study

PCP Health & Wellness

The Brief

PCP Health & Wellness is an Atlanta based personal wellness practice. PCP focuses on providing medically administered non-surgical services for men and women such as fat reduction, cellulite treatments and hormone replacements. After several years of running a successful medical practice, the owners realized there was an opportunity to expand their business in a growing market and decided to pursue it. They decided to establish the wellness company as a completely separate business and were looking for ways to quickly gain some presence in their market. The owners of PCP Health and Wellness, approached Paragraph 2 Media to discuss the possibility of creating a new Wordpress website strictly for the this new wellness business. They wanted to position the site to be attractive to certain demographics in their market, generate potential leads and give them an online presence as they introduced their new services. They had already explored the possibility of using one of the online website builder platforms like Squarespace, but ultimately realized that they wanted more flexibility and control of what happened to their new online site.

Our Approach

We approached the website design and development for PCP as the new business they were. Even though they had years of experience in their medical practice, these were were services and products that would be new to their present and potential customers. We conducted several discovery sessions to gain a broader understanding of their business focus and how we could support them in achieving it. Who would their customers be? What would be the long term measures of success? Who if any, were the local competitors and what was their message to market? After weeks of concepting, wireframing, prototyping and coding, we launched a beautiful and professional website that reflected the goals and objectives of PCP Health and Wellness

The Results

The PCP website launched successfully in 2019. PCP has generated multiple opportunities from the surrounding community and has seen a continuing increase in the number of leads generated from the site.