PCP Health and Wellness is an Atlanta based personal wellness practice. PCP focuses on providing medically administered non-surgical services for men and women, like fat reduction, cellulite treatments and hormone replacement. After several years of running a successful medical practice, the owners realized there was an opportunity to augment there current business in a growing market and decided to pursue it.
They decided to establish the wellness services company as a completely separate business and were looking for ways to quickly gain some presence in the market. The owners of PCP Health and Wellness, approached Paragraph 2 Media to discuss the possibility of creating a new WordPress website strictly for the new wellness business. They wanted to position the site to be attractive to certain demographics in their market, generate potential leads and give them an online presence as they rolled out their new services. They had already explored the possibility of using one of the online builder platforms like Squarespace, but ultimately realized that they wanted more flexibility and control of what happened to their online business.