B&G Services - Case Study
The Brief
B&G Services is a automotive service center that specializes in medium duty trucks, RV’s, and heavy construction equipment. They have been in business since 1999. The business was built primarily through word of mouth during the last 20 years. When the founder of the business passed away and his son took over, he decided that he wanted to grow the business faster and a new website would be a key part of his strategy.
The discussion of brand new site started as outgrowth of some graphic design work we had completed for them. The owner told us he wanted to get the business online to increase its visibility and make bring it more business from all niches they served, but the RV market in particular.
Our Approach
After the initial discussion, we had two discovery sessions to flush out all the needs and issues. It turned out that we had a good concept but very little available for the produat ction of the sites. Much of our focus during the next few weeks was around obtaining the original content reque, copy sted by the client. This included acquiring original pictures of the various vehicles and supporting and assisting in the development of the copy for each page. They wanted the to reflect certain themes and be a direct contrast to their local competitors.
The Result
A very satisfied client. The business has grown steadily since the website launched. B&G continues to see an increase in the traffic to the their truck service shop. We continue to support them by adjusting and adapting the site to their needs and the market requirements.