B&G Services - Case Study
The Brief
B&G Services is an automotive service center that specializes in medium-duty trucks, RV’s, and heavy construction equipment. They have been in business since 1999. The business was built primarily through word of mouth during the last 20 years. When the founder of the business passed away and his son took over, he decided that he wanted to grow the business faster and a new website would be a key part of his strategy.
The discussion of the brand new site started as an outgrowth of some graphic design work we had completed for them. The owner told us he wanted to get the business online to increase its visibility and bring more business from all of the niches they served, with a greater focus on the RV market.
Our Approach
After the initial discussion, we had two discovery sessions to flush out all the needs and issues. It turned out that we had a good concept but very little available content for the production of the site. Much of our focus during the next few weeks involved obtaining or creating the original content and copy for the client. This included acquiring original pictures of the various vehicles and supporting and assisting in the development of the copy for each page. They wanted it to reflect certain themes and be a direct contrast to their local competitors.
The Result
A very satisfied client. The business has grown steadily since the website launched. B&G continues to see an increase in the traffic to their truck service shop directly influenced by their website. We continue to support them by adjusting and adapting the site to their needs and the market requirements.
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