1834Design.com - Case Study

The Brief

1834 Design Co. is a new online casual clothing store that sells imprinted and embroidered T-shirts, hoodies, sweatshirts, and other casual wear. The owner of the new online business wanted to bring their concept of fresh new design and concepts to the web with their target audience being the black, brown and tan consumer liked and enjoyed quality casual wear. They also wanted a site that would be easy to maintain and add products without the need to call a developer on a regular basis.

Our Approach

After the initial discussion, we had two discovery sessions to identify potential issues and needs and develop a workable plan for the site layout, acquisition of art, and content. After developing the plan we presented the site layout and flow with a wireframe of the pages and subpages. Over the next few weeks, the process continued as we moved from wireframe to prototype while producing the clothing mockups for the site. The progress continued over the next few weeks as we developed the full blown WordPress site, with payment ports, check out carts etc.

The Result

A delighted client. We met and exceed their requirements for the initial launch. The the site was rolled out to a “soft opening” during the holiday season to test performance and interest. Initial results were excellent as we started receiving sales and visitor traffic. The owners have continued to add new products to extend the offerings and are seeing steady traffic growth. We continue to support them by adjusting and adapting the site to their needs and the market requirements as they gain a greater understanding of their market and customers.

Check out 1834design.com here

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